Search engine optimization: what does it mean and how can it dramatically increase your odds of online success? Kathryn Presner and A. Charlotte Riley will share their tricks of the trade and show you how to boost incoming traffic and market your site. Learn the deadly Web site sins that can kill your business!

A. Charlotte Riley is a content strategist who develops targeted, relevant and meaningful online and offline communications materials. Her company, A.C. Riley Communications specializes in identifying content requirements, developing optimized copy and organizing content as well as search engine optimization consulting. Before launching A.C. Riley Communications, Charlotte worked as an online editor and community manager and has a background in marketing.

Kathryn Presner of Zoonini Web Services does a lot more than simply create attractive Web sites – she delivers custom-designed solutions tailored to her clients' goals. Helping customers maximize their sites' potential is Zoonini's raison d'être; Kathryn builds sites that work well and look fabulous by combining an eye for design with a focus on ease-of-use and intuitive navigation. For over a decade, Kathryn has created unique Web sites for companies, schools, individuals, and organizations in Canada, the US, and Australia.

• seo
• Women